10 Essential SEO Metrics To Track in 2025

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In order to improve your website's performance in 2025, it is crucial to keep track of 10 essential SEO metrics and monitor them regularly to gauge the effectiveness of your strategies. Would you like assistance with tracking these metrics effectively?

1: Organic Traffic

Organic traffic shows how many visitors come to your site from search engines.

How to track?

  • Check Google Analytics for organic sessions.
  • Use Google Search Console to see which keywords bring traffic.
  • Monitor traffic in the Acquisition tab of Google Analytics.

2: Keyword Rankings

This tracks how well your site ranks for your target keywords.

How to track?

  • Use tools like Ahrefs or SEMrush to monitor keyword positions.
  • Check Google Search Console for keyword impressions and ranking. 

3: Click-Through Rate

CTR shows how often people click your site after seeing it in search results.

How to track?

  • Use Google Search Console to monitor CTR for your pages.
  • Check SERP position and compare CTR with competitors.

4: Bounce Rate

Bounce rate tells you how many people leave after viewing just one page.

How to track?

  • Track bounce rate in Google Analytics under the Behavior section.
  • Review the bounce rate for specific landing pages.
Improve page speed and match content to user intent to reduce bounce rates.

 

5: Backlink Profile

Backlinks are links from other sites that point to yours, helping improve your rankings.

How to track?

  • Use Ahrefs or Moz to monitor backlinks.
  • Check referring domains for link quality.

Reclaim broken backlinks to boost your backlink profile.

 

6: Page Speed

Page speed measures how quickly your pages load. Faster pages improve user experience and SEO.

How to track?

  • Use Google PageSpeed Insights to check load time.
  • Monitor Core Web Vitals in Google Search Console.

Implement lazy loading and optimize images for faster page load.

 

7: Conversion Rate

Conversion rate tracks the percentage of visitors who complete a desired action.

How to track?

  •  Set up Goals in Google Analytics to track conversions.
  •  Use E-commerce tracking for revenue data.
A/B test landing pages to increase conversions.

 

8: Domain Authority

Domain Authority is a score (1-100) that predicts your website's ability to rank on search engines.

How to track?

  • Track DA using Moz or Ahrefs.
  • Review referring domains and backlink quality. 

DA is not a direct ranking factor but it can help you track your backlinking efforts.

 

9: Core Web Vitals

Core Web Vitals are user experience signals that Google considers ranking factors, focusing on page load speed, interactivity, and visual stability

Ideal Core web vitals :

  • LCP - 2.5 seconds or less
  • CLS - 0.1 or less
  • INP - 200 milliseconds or less

How to track?
  • Check Core Web Vitals data in Google Search Console.
  • Use Google PageSpeed Insights for detailed insights.

10: Organic Impressions

Impressions show how often your pages appear in search results, even if no one clicks on them.

How to track?

  • Monitor impressions in Google Search Console.
  • Use SEMrush or Ahrefs for a broader view.
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